Jim Mainard serves as the Chief Product & Technology Officer for Extreme Reach (XR), the world leader in advertising operations used by nearly all global brands throughout Europe and North America, and is a member of the World Economic Forum, AI Governance Committee.

Prior to XR, Mainard had the pleasure to serve four years as the CTO and EVP Deep Tech for the XPRIZE Foundation.  Mainard’s career spans several industries including aerospace, entertainment, and consumer products.   An active member of the World Economic Forum.  Preceding his time at XPRIZE, Mainard held several key roles including President of Global Technology Acceleration for Shiseido beauty and skincare businesses, EVP Digital Strategy for DreamWorks Animation (and other executive roles), Cofounder and former Chairman of the Advanced Imaging Society serving the Entertainment industry, and CTO of MGO, which was acquired by, Fandango.  Credited on more than twenty major films, a Broadway musical, and several made for television shows, Jim has deep roots developing and adapting technology in service to creative expression.